Real estate is something that will benefit in the long run. When a person decides to settle whether as a family or alone, they will eventually decide that it’s better to buy a real estate property than to keep renting.
Since real estate marketers cannot tell when the right time is in making a sale, a consistent real estate marketing strategy should be applied. Real estate marketing should be strategic.
It may not be easy at first, but your efforts will pay off. It is important to get your properties out there, consistently, because you will never know when you can finally make a big sale.
Now that 2019 is just around the corner, it is time to rev up your real estate marketing game, get creative with your real estate advertising ideas and think of better ways to market in your niche.
With the power of social media tools within your reach and the help of traditional marketing techniques, we have everything we need to market effectively.
To help you revamp your marketing strategies, here are some real estate marketing suggestions, some of which you may already know, but we will give you some unique input to help you out.
Traditional Marketing Ideas for Real Estate
Prepare the Fliers
Before we delve into the social media marketing techniques, it is best to stick to the basics first. Promotion by fliers is a great idea for new agents. Even if social media is the key player in advertising nowadays, brokers and real estate marketers must not forget the role of traditional marketing.
Remember that for older people, social media does not always work. So, remember that no matter what kind of technology comes in, the paper always works!
Sometimes, as real estate brokers or agents, we tend to focus on reaching a big number of individuals than on reaching those in close proximity. Remember that your own neighborhood is a market and without the proper signage, these guys will have no idea that something is for sale.
Therefore, as an agent, don’t neglect this very simple and basic step in real estate marketing. You may even have an open house at least twice a month, add to that some sky dancers to catch everyone’s attention and perhaps, some snacks and refreshments!
Now that you have prepared the fliers and put out the proper signage, let’s get to the trickier part. We have Facebook, Instagram, Pinterest, Twitter and etc. There are countless real estate marketing ideas for social media that you can come up with.
It gets easier to get a word out there but it gets even more competitive marketing online. Before starting any experiment with social media tools, the best question is, which tool is the right one for you? Read on for some ideas:
Real Estate Online Marketing
Real Estate Marketing Ideas for Facebook
Facebook is probably what everyone uses to market! It is so easy to use and can reach a wide audience. In fact, Facebook offers ads where you can set a daily budget, indicate the demographics that you want to reach and they will do the promoting for you.
Isn’t that amazing? So, if you have the budget, why not let Facebook ads help you out?
Real Estate Marketing Ideas for Pinterest
Pinterest is the go-to place for inspiration, ideas and anything under the sun. By far, this is the best tool you can use, next to Instagram, to showcase what you have. It is also very user-friendly because the user can view the images that he has liked, therefore, it’s like compiling your inspiration.
The user can also “re-pin” the images that he would like to share or see in his account. As a real estate agent, you can take pictures of your property and post them on Pinterest. As a marketing tool, you can use this to take note of the properties which people love.
It automatically gives you an idea of the posts that you need to promote better or the properties that are needing more attention. Then you can revise your strategies in marketing. Be sure to follow accounts of your target audience and get the calls, emails, texts, and sales coming. Don’t you love the sound of the word “sales”?
Real Estate Email Marketing Ideas
Email marketing is a standard online marketing tool used by many businesses. Sending emails builds loyalty and awareness of your brand and product. It is important that aside from marketing on platforms such as Instagram, Facebook, Twitter, Pinterest, real estate marketers must pair it up with email marketing because it is by email marketing details about your property can be elaborated.
Plus, people always check their inboxes! There is more room for seekers to read about your property, where it is located, what amenities are offered through email. There are several email marketing websites that you can choose from online.
The factors that you may consider are the pricing, automation, the workspace of the website or app itself and ease-of-use. Sometimes, due to our busy schedules, we have very little time to study new websites or tools.
Real Estate Marketing Ideas for Listings
We have all heard of Airbnb. This is, by far, the most famous app or website for listing real estate properties for rent. If you have properties for rent, this is the best go-to app to have exposure worldwide. You can communicate with the host through the app and pay in the app itself using your credit or debit card.
For real estate agents selling their property, you can check the internet for websites that are often used to post a listing. Be as detailed as you can in your listing so that the potential buyer will only need to ask clarificatory questions.
Be prepared to give them a call if they are comfortable with it and be ready with your spiels. Most of all, know what is in your listing because you will be talking about the property the whole time.
Real Estate Holiday Marketing Ideas
The holiday season is a chance for you to market better. With people spending more time outdoors and online searching for the perfect gifts, this is a good time for you to send out Christmas cards with details of your estate for sale.
Who would not want to receive a card on Christmas, right? You can be creative with your ads by peaking the interest of your potential buyers.
You can drop anything in mailboxes and since it is Christmas time, people will be putting a lot of attention to their mailboxes. What is important is you get exposure during this holiday season. You can send in postcards and fliers. There’s a whole lot of things you can do during the holiday season, so grab it!
These are just some of the real estate marketing ideas that for sure still work and will work in 2019 as well. We know that you have been practicing most of already and sadly, we do not always get the results we want immediately.
Just remember that Benjamin Franklin once said, “Energy and persistence conquer all things”. So, embrace 2019 and keep real estate marketing until you get the results you want!