Approximately 543,000 new businesses get started each month, according to this article on Forbes. With such a stiff competition, it can be hard to stand out.
Even though there are tons of marketing ideas out there, there’s a good chance that your competitors are also employing some of them to target the very same customers you are hoping to get. So, what do you do now?
Well, all you need to get through are creativity, innovation, and some bold ideas to get your brand noticed. Here are 5 marketing hacks that should help you promote your business and boost your revenues:
When it comes to marketing, you can’t just ignore social media. You might think – almost all your competitors are on social media too. What makes you different? Well, the truth is you need to be on Facebook, Instagram, Snapchat, Twitter and other places where everyone else is, including your target customers!
Many businesses started and have gained popularity through social media alone. It can be overwhelming and difficult to get noticed at first but once you build momentum, you will find posting and sharing on social media much easier.
Social media allows you to post your thoughts, post your products, and reach out to people. You may have very few followers at the moment but as long as you keep working it out, you will soon get noticed. Your goal is to go viral!
Upload videos and do live streams.
Speaking of going viral, the most powerful way to get noticed on social media is to upload videos or do live streaming. Everyone loves watching video clips that are informative and entertaining.
If you run a small artisan bakery, try to create a video about how to shape some of your best breads or how to assemble a cake. It’s a great way to engage people and attract more customers. Don’t forget about live streaming as well.
Majority of online sellers these days communicate with their customers real-time through Facebook live. You might be too shy to have everyone see you on a video clip. Well, you will get used to it!
Get noticed through inflatable air dancers.
While you invest time and effort marketing online, you shouldn’t forget to spruce up your physical store or place of business. Physical advertising is essential too. According to studies, physical media leaves a deeper footprint on the mind of people than digital media.
Speaking of which, a creative and fun way to get your brand noticed even from afar is to put up air dancers. You’ve seen them – waving inflatable tube men waving at car shows, grand openings, big sale, etc.
Sky puppets can go as high as 28 feet (even more) which makes them easier to notice. They come in vibrant, neon colors that are really captivating especially among children!
Offer something innovative.
Sometimes, there is no better way to market your brand than to use your own products! But to stand out, you know it should be something ‘new’ and ‘refreshing’ to other people.
For example, if you own a food business and you’re selling delicious authentic Chinese steamed buns, you should consider innovating this popular product so your brand stands out from the rest.
Check out this viral unicorn steamed buns, for example. In today’s world, you really don’t always have to create a new product from scratch. But you can innovate and it’s the most powerful way to attract new customers!
Organize events or create challenges.
It may require a bit more work, but events, promos, and other gimmicks are worth the investment. Think of a fun and engaging activity. Perhaps you can start an online challenge and make it go viral.
Remember the ‘spicy noodle challenge’? You can also create contests and challenges online or at your store (just make sure to promote it properly). Many people love such idea. It’s a great way to get more brand exposure!
There you go – five powerful marketing hacks that can help your business get noticed online and offline. You don’t need to apply all these at once.
You can start with what seems to be easiest for you at the moment. Marketing is an important aspect of running a business. Every entrepreneur should take time and effort creating a powerful marketing strategy that rocks!